Creating a content strategy can seem complicated. But one thing that instantly makes it easy and natural is to zero in on your ideal client and start to have a conversation.
In this article I will lay out a simple content marketing strategy that puts your customer in the driver’s seat, because they will be the ones coming up with most of the ideas.
Start by finding out who your ideal client is and where they hang out. Post content that resonates with them and solves their problems. When they engage, personally reach out to them and take them through your sales process.
Let’s look at each step a little closer.
Choose the platform that your ideal customer uses the most and post regularly
When you’re trying to get the word out it can be tempting to spread yourself too thin on social media. There’s YouTube, Snapchat, Instagram, Twitter, email marketing, and Facebook. If you’re trying to post content on every single platform, you won’t have time to get traction on any of them.
Once you recognize who your ideal client is (someone who needs your services and who can pay you well) and where they hang out, go all in on that platform.
Connect with them emotionally
Let your followers see your personality and connect with you on an emotional level. This creates trust between you and the potential buyer.
Recognize the seriousness of the problem your clients are facing. Reflect upon how that problem has affected you personally. Share your own personal story, even if it is painful. Your potential clients will hear the deeper message and use it as a wake-up call to do something.
Follow up with a sales process
When people engage with your posts, reach out to them and bring them through your sales process.
You can send a message where you ask them a few questions about the area of life where you can help them and ask if they would like to take a consultation call. Offer advice and tips throughout the whole sales process so you are already providing them with service before they even pay you any money.
Let your content ideas come from your clients and prospects
During your initial calls and messages, ask people what their biggest challenges are. Create content around what people tell you and find solutions and answers to what people are telling you. Come up with tangible tips that solve your ideal clients’ everyday challenges. Once your business is up and running, create more content around client testimonials and case studies.
Re-engage people who didn’t buy right away
If people don’t buy from you or sign up right away, it doesn’t always mean they’re not interested. They may be still curious and looking for more proof or a bit of a nudge. If you spoke to a prospect who didn’t buy from you, make a post that addresses the challenge that they told you about in their consultation.
Do you need to fill your content calendar with article ideas that are clearly outlined and ready for you? I can interview you for one hour and use the information to create a content plan for the next 6-12 months. Contact me for more details at firstname.lastname@example.org.