What NEVER to say to a customer
A few years ago, was looking for a job where I could do face to face sales and here I am... It's rare to walk out of a job interview...
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Mandy Audette
- Oct 30, 2022
- 2 min
Celebrating six years of dirty socks!
Send me ALL your socks and undies! I don't know which came first, being obsessed with copywriting or being obsessed with starting...
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Mandy Audette
- Oct 28, 2022
- 1 min
Article about two amazing nonprofits working together
I just published an article for my client, The Gifted Horse. But the bulk of the article was about another local nonprofit, Lemonade...
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Mandy Audette
- Oct 27, 2022
- 2 min
Freelancers, do you still need a resume?
For a long time, I thought I didn't need a resume, because I have a website If you're a freelancer, a contractor, or a small business...
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Mandy Audette
- Oct 26, 2022
- 2 min
What not to put on your blog?
You may already know that when I'm not playing trumpet, I'm often writing blog posts for other people. Businesses and entrepreneurs pay...
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Mandy Audette
- Oct 25, 2022
- 2 min
They laughed when I picked up the trumpet, but when I started to play...
I don't know if you know this about me, but when I'm not playing trumpet, I am usually writing. This week I'm at a sales writing...
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Mandy Audette
- Oct 24, 2022
- 3 min
What toys will be in your store window?
Is Allison working or playing? My friend Allison Collins is enjoying her new job at C.B. Fox. And how could she not? It's her job to...
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Mandy Audette
- Oct 23, 2022
- 1 min
What can YOU do today to keep YOUR dream alive?
When I'm not writing copy, I'm playing trumpet or teaching lessons. Many moons ago it occurred to me that I could quickly reach my...
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Mandy Audette
- Oct 22, 2022
- 1 min
Wave at Grandma!
When we were little, our mom used to confuse us when she drove us to Minneapolis to see Grandpa. Where was Grandma? Well long story...
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Mandy Audette
- Oct 21, 2022
- 1 min
The dirty secret I don't even try to hide
Whenever I have a conflict with a client, you'll probably hear about simply because sharing these stories lets you see what it's like to...
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Mandy Audette
- Oct 20, 2022
- 1 min
What to do when your blog post seems too hard to read?
I just finished rewriting a blog post for a client who admitted that his version wasn't getting a lot of traction and he suspected that...
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Mandy Audette
- Oct 19, 2022
- 1 min
Proven marketing plan (that's super easy)
Do you ever get the feeling that marketers are deliberately make "marketing plans" sound more complicated than they need to be? I...
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Mandy Audette
- Oct 18, 2022
- 2 min
I learned the hard way, "You get what you pay for"
It all started when I moved back into my house in Los Alamos. You see, for the past year I have been living in Espanola with my fiancé....
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Mandy Audette
- Oct 17, 2022
- 1 min
Copywriting tip: How to approach research so you can find more fascinating facts.
Copywriters, when you skim the surface during research you will end up writing boring and predictable copy. One of the most important...
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Mandy Audette
- Oct 16, 2022
- 2 min
How to embarrass your eleven-year-old at the pool
I brought my kids to the pool and my oldest was at that "too cool to hang out with Mom at the pool" stage of development. So I didn't...
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Mandy Audette
- Oct 15, 2022
- 1 min
Deep dive into the insurance industry
A couple of years ago I spent about a month learning all about insurance so that I can get my license in New Mexico Life, Accident and...
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Mandy Audette
- Oct 14, 2022
- 5 min
How to get started as a B2B Copywriter - and totally SKIP the beginner's stage
For business owners, it must be difficult to choose a copywriter when it seems like they are coming out of the woodwork. And for...
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Mandy Audette
- Oct 13, 2022
- 2 min
This email exchange made me lose trust in the company
I get annoyed when people reach out to me through my website contact form and try to sell me THEIR services, rather than ask me about...
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Mandy Audette
- Oct 12, 2022
- 2 min
Get people pumped about your biz WITHOUT discounts
Black Friday is on the way, and you might be thinking about creating a deal to get new customers into your store. You should definitely...
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Mandy Audette
- Oct 9, 2022
- 3 min
Don't know what to blog about? Start with this.
Last week I was in the throes of a weed-whacking frenzy... but what does that have to do with blogging? You see, it was a really rainy...
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