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I learned the hard way, "You get what you pay for"

Updated: Oct 18, 2022

It all started when I moved back into my house in Los Alamos. You see, for the past year I have been living in Espanola with my fiancé. I'm getting married to Seth Sanchez next week! Anyway, so far, my kids have been living there with me and commuting to school, but they would rather walk to school and so I moved back into my place in Los Alamos and we're going to work it out. But dang, my new house was so empty! And so when I saw a bike and two chairs on the side of the road with a FREE sign on them, I grabbed them and brought them home. Later that night, I plunked one of the chairs in front of the TV and sat down. One of the legs snapped off and I ended up sprawled on the floor like Goldilocks. "Free" is obviously not a good deal if the product is useless. But what about products and services that are amazing and helpful and still people are giving them away because they don't know how to sell? It happens all the time, especially when people are just getting started or they feel pressure (whether from inside or from outside) to give their stuff away or give a discount. If you're struggling with pricing I can help. Book a pricing consultation with me and we will go over your offer. I'll help you find ways to show how valuable it is, uncover who your best customers are and where you can find them, and we will go over several strategies for making your offer more irresistible. This consultation is not free. It is $175. Schedule your appointment by sending me a message at

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